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Which of the following statements would you like to be true of your web site?
We are sure you would love to hear that we could increase your potential target audience as that would mean more potential business, but wait...we would rather tell you that nothing more can be done. Why? In 2004 (1), one in seven UK inhabitants had a form of disability, whilst up to 10% of the population were colour blind in some way. How a web site has been constructed can determine whether a disabled, or colour blind, person can access information held on a web site. Web sites that are deemed to be accessible can be accessed by both able-bodied and disabled people, widening you target audience and increasing your potential to tap into the £50 billion that disabled people spend in the UK each year (2). Unfortunately, the Disability Rights Commission (DRC) reported in 2004 (1) that over 80% of web sites were inaccessible to disabled people in some way. This was despite the fact that UK Government had introduced its Disabilities Discrimination Act (DDA) in 1995, making it an offence to treat disabled people any different to able bodied people. If you are concerned as to whether your site is reaching its full potential audience, or whether your site complies with the Act, we can assist you by performing an Accessibility Audit of your site. We can test your site against internationally accepted standards that have been drawn up to help combat non-accessible sites. We can employ disabled people to test your site under strict conditions. We can make recommendations as to how you can ensure your site is accessible and how it could potentially reach up to 16% more of the population. For further details of our Accessibility Audits, don't delay. Contact us now and arrange a free consultation and put your mind at rest. (1) Disability Rights Commission (2004) , The Web: Access and Inclusion for Disabled People - A formal investigation. joeclark.org/dossiers/DRC-GB.html. |
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