Search Engine Optimisation (SEO) services
Search engine optimisation (SEO) is all about designing your web site and populating it with content in such a way as to get search engines to rank your site for key words and phrases that visitors are likely to use to locate business and organisations like yours.
Will I be number 1?
We are constantly asked by clients whether they will be number 1 on Google for a single keyword, such as 'carpet'. The answer is highly unlikely, despite what many other Search Engine Optimisation (SEO) specialists promise you.
For a start, Google lists over 72 million web sites using the keyword 'carpet' and there's only one number 1 slot, furthermore, there are only ten slots on the first page.
But that's not how surfers search. If you want a carpet and you live in Ormskirk, you're more likely to to search for 'carpet ormskirk' because you are not interested in the millions of web sites outside of your home location.
This geographical search returns just 17 thousand results, now you've got a chance of getting to the top of the search engine listings.
However, I might want a carpet for my bathroom, a search for 'bathroom carpet ormskirk' reveals just 4 thousand results.
dynanti web design optimises its web sites for what real surfers are likely to search for to find the products and services you offer. We don't promise what is not achievable.
How long will it take?
Search engine optimisation (SEO) is never finished and there's no such thing as a rush job. We can't say how long it will be before you see the benefits of SEO because every web site is different.
Search engine optimisation is not the only tool that you should rely on to drive visitors to your web site.
We are supporters of Austin SEO Guy's take on search engine optimisation (SEO). He declares that SEO is all about:
Isn't it all about key words?
No! Key words and phrases in the content of your web pages are just part of the reason one site gets ranked higher than another.
Search engines are clever and check many things to see whether your site is worthy of a high ranking, including (amongst others):
- Is the web page code error free?
- Does your web site download quickly?
- Is the web site accessible to disabled people?
- How many inbound links are there to the site?
- How often is the web site updated?
- How many visitors has the site had?
All dynanti web design sites are tested to ensure they are error free, quick to download and accessible. We also encourage our clients to update their sites regularly.
Which search engines?
Many years ago there were hundreds of different search engines competing for the attention of the web surfer, these days there are three main search engines (and two of them are merging).
According to ImpactMedia, nearly 92% of all UK searches are performed using Google, Microsoft Bing and Yahoo (who are currently in the process of merging their search engines) holding 3% and 2.6% respectively. That leaves the hundreds of other search engines vying for their share of 2.4% of the search engine market.
dynanti web design optimises all of its web sites to work with the Google, Yahoo and Microsoft Bing search engines. We submit site maps to them when the web site is initially created and every time we update them.
White hat vs Black hat SEO
Search engines lay down rules as to how it will rank web sites and what methods of search engine optimisation (SEO) are 'legal' and which are 'illegal'.
There are ways of getting a site ranked highly by utilising these illegal methods (black hat methods), however search engines (such as Google) have started to penalise sites that utilise them.
We only use search engine optimsation methods that are approved by search engines (white hat) and ethical.
Why deal with dynanti?
Not all search engine optimisation (SEO) specialists are the same, so what makes dynanti web design different from the rest? We have a proven track record at obtaining consistantly high search engine rankings for our web sites. Try the following searches:
- web design ormskirk (dynanti web design)
- plumber burscough (Wolf Heating)
- sandwich southport (D'vine Sandwich Bar)
- amateur radio southport & amateur radio fundraising (SADARC)
- amateur radio rnli & amateur radio fundraising(SOS Radio Week)
- childrens boutique formby (Blu Kangaroo)
- hotel burscough (Beaufort Hotel)
- explosion safety uk, atex course & dsear course (GexCon UK)
- landfill lancashire (Whitemoss Landfill)
- office cleaning west lancashire & office cleaning southport (Feather Flickers
We optimise our web sites for real search terms that visitors will use to track down businesses like yours. Pound for pound, we believe that we offer better value for money than the myriad of search engine optimisation (SEO) specialists that will call you once your web site goes live.
Searching the Internet